2026 IS THE YEAR FOR SOCCER
- Sports sponsorships drive an average 10% lift in purchase intent among fans. In fact, 67% of sports fans have made a purchase tied to a major sporting event, and they’re 16% more likely to buy than non-fans when presented with relevant offers — a result of stronger brand loyalty.
- 81% of fans expressed confidence in brands that sponsor sporting events
- Soccer is the #2 favorite sport to watch among 18-34 year olds
- Interest in soccer expected to grow 62% in lead up to the 2026 World Cup
