TUCSON, Ariz. (April 20, 2021) – Athletic Brewing has become the non-alcoholic beer of choice for top athletes and craft beer aficionados, and the innovative brewer will again back FC Tucson in 2022.
Athletic Brewing will be the Exclusive Non-Alcoholic Beer Partner and its logo will adorn the right sleeve of both FC Tucson’s home and away jerseys.
“Athletic Brewing has been on the cutting edge of non-alcoholic beer and is a proven national-leader,’ ” said FC Tucson President Amanda Powers. “We’re proud to be able to partner with a forward-thinking and innovative brand like Athletic Brewing and provide our fans with the refreshing taste of Athletic Brewing’s revolutionary craft beers.
“I think the pandemic has shown the benefits and enjoyment of drinking a non-alcoholic beer, just as I have for more than a decade.”
With breweries in Stratford, Connecticut, and San Diego, California, as well as a first-of-its-kind ecommerce, Athletic Brewing has been national leader in the production of non-alcoholic craft beer.
“Our ‘Without Compromise’ movement allowed us to open our beer to new occasions and is more inclusive to mindful, healthy adults,” said Athletic Brewing co-founder Bill Shufelt. “Partnering with a professional soccer club like FC Tucson is a natural fit for us. The club represents innovation and pursuit of excellence.”
About FC Tucson
FC Tucson is Southern Arizona’s preeminent soccer club. Founded in 2011, the club consists of a professional men’s team, an amateur women’s team and an academy program for up-and-coming area soccer players.
FC Tucson also annually hosts preseason events for Major League Soccer (MLS). The men’s team is a founding member of United Soccer League (USL) League One. USL is North America’s largest professional soccer organization. The women’s team consists of high-level youth, college, and adult players primarily from Southern Arizona, and is a member of the Women’s Professional Soccer League (WPSL). FC Tucson is the 2021 WPSL Desert Conference champions.
FC Tucson is also a founding member of the USL Academy program, which provides an elite youth platform to offer a clearly defined path for top youth prospects in their area to reach the professional level. FC Tucson is also invested in Tucson through its outreach program and community causes, supporting the youth with innovative and exciting season-long initiatives.
About Athletic Brewing
Named as TIME’s “100 Most Influential Companies of 2022” as well as Fast Company Magazine’s “Brands That Matter” in 2021, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover.
With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities.
Athletic Brewing’s full portfolio of flagships, seasonal, and specialty beers is available for purchase on its website, www.athleticbrewing.com, as well as the company’s subscription offering – The Athletic Club.
