TUCSON, Ariz. (April 28, 2022) – Through Breakthru Beverage Group, one of the leading beverage companies in North America, their Barefoot Wine and Familia Camarena Tequila brands will once again back FC Tucson.
Barefoot Wine and Familia Camarena Tequila will be the Exclusive Wine and Spirits Partners, respectively, for FC Tucson’s 2022 season. With over 7,000 associates and 6,000 brands, Breakthru Beverage Group is the leading North American beverage wholesaler and aspires to drive innovation in the marketplace with a nimble and insightful approach to business while giving back to each community it serves.
“Breakthru Beverage is committed to seeing local professional soccer be successful in the community while helping FC Tucson fans enjoy high quality adult beverages inside and out of the stadium,” said FC Tucson President Amanda Powers. “We’re proud to be able to continue our partnership with a dedicated and driven brand like Breakthru Beverage, and provide our fans with two of the top wine and spirit varieties.”
This is the second year the brands have come together to support FC Tucson and this year the partnership will include improving and enhancing the concessions experience at Kino North Stadium by featuring signature cocktails such as the Monsoon Margarita, featuring Camarena Tequila.
“We are thrilled to once again be partnering with FC Tucson,” said Breakthru Beverage Vice President of Sales John Tisa. “Continuing this partnership was a natural fit for us. The club has great ambitions on and off the field and is aligned with our internal and external company initiatives.”
Learn more about the enhanced concessions experience here.
About FC Tucson
FC Tucson is Southern Arizona’s preeminent soccer club. Founded in 2011, the club consists of a professional men’s team, amateur women’s team and an academy program for up-and-coming area soccer players.
FC Tucson also annually hosts preseason events for Major League Soccer (MLS) and United Soccer League (USL) teams. USL is North America’s largest professional soccer organization. The men’s team is a founding member of USL League One. The women’s team consists of high-level youth, college and adult players primarily from Southern Arizona. It currently is a member of the Women’s Professional Soccer League (WPSL) and is the 2021 WPSL Desert Conference champions.
FC Tucson is also a founding member of the USL Academy program, which provides an elite youth platform to offer a clearly defined path for top youth prospects in their area to reach the professional level. The club is also invested in Tucson through its outreach program and community causes, supporting the youth with innovative and exciting season-long initiatives such as Barrio to Barrio and Community Corner.
About Breakthru Beverage Group
Breakthru Beverage Group is the one of the largest alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is family-owned and operated and brings valued expertise to all its operations across the United States and Canada. The company is committed to giving back to its communities. With branches across the continent, they participate in local initiatives to give back and make each community the very best they can be. Breakthru Beverage’s full portfolio of spirits, wine and beer is available to view on its website.
